I totally agree with enviado por Jan a las 2014-01-29 19:40:43
I totally agree with you, my chzmeanipe friend.The consumer only wants entertaining.Hence the importance of originality - something that feels original to the consumer is more entertaining than something they feel they've seen before.So rippping off an obscure Swiss short film is fine, because the consumer won't have seen it.Ripping off another ad that's been on TV, or a TV programme, is not so good because it means your ad won't feel fresh therefore won't be as entertaining.Your second point is about branding... i guess we'll have to leave that for another post...
Wowww, no puedo cree enviado por Jhake a las 2014-01-30 13:05:19
Wowww, no puedo creer en que9 terminf3 este pardoar! En su momento parece que abre1 sido un gran e9xito... A mi me pasf3 con uno de los , Italia. Me acuerdo que un af1o fui, y a los dos af1os ya no estaba, no me gustf3 ya que el hotel me encantaba. Por suerte hoy en deda tienen muy buenos hoteles. Y con el tema del pardoar, ojala se hagan cargo los de Ariston y lo recompongan, o por lo menos lo vendan a otra marca, no?
